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Market Entry Planning and Preparation
Carhart GMS's Market Entry Planning
and Preparation services lay the foundation for swift, successful
China market entry. During this stage, Carhart GMS provides
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Marketing and instructional materials |
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Carhart GMS adjusts content and
translates existing marketing materials into Chinese or assists
with developing media aimed at the Chinese market,
and manages design and production of brochures,
catalogs, and websites. |
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Trademark, patent, and product certification
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Carhart GMS manages the process
of meeting regulatory requirements specific to each
client's products, including document filings and
arranging certification and testing by product and
industry, as needed. Carhart GMS files for trademark
registration and patents. |
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Preliminary marketing |
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Carhart GMS market research includes
framing the China market for the client's products,
assessing China market entry risks for the client,
conducting preliminary customer identification and
contact, and developing high-level strategy. It
is our job to understand how each client's products
sell differently in China, and to help the client
develop or adapt product offerings to maximize opportunities.
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Preliminary sales team |
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Carhart GMS begins to recruit
qualified staff with product-specific knowledge
and skills and gear up for sales force training.
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Additional services |
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While the emphasis of our China
market entry program is just that ¡ª to deliver China
market entry as quickly and efficiently as possible
¡ª Carhart GMS is also available to provide consulting
services. These include China market entry feasibility
studies and custom market research, cost reduction
assessment, supply chain cost avoidance and Delivered
Duty Paid (DDP) analysis, product cost analysis,
and factory and operations migration to China.
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To learn how Carhart GMS can speed
your China market entry, click Carhart
GMS.
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